Search Engine Optimization
With over 12 years of experience in white hat Organic Search Engine Optimization (SEO) and Search Engine Marketing (SEM), our approach is to analyze the competitive environment surrounding your business and propose a plan that helps you meet your goals while weighing cost vs. risk. It’s all about data, where can we get the best data from to make educated decisions and how best can we use that data to propel your website.
AAB.nyc’s search engine optimization services include but are not limited to:
Researching keywords and phrases to select appropriate, relevant search terms and identify new opportunities.
Competitive Benchmark Creation:
Analysis of top competitors both in terms of website structure / compliance and existing search penetration.
On Page Optimization:
Editing and/or optimization of text for various html tags, meta data, page titles, and page text as necessary.
Technical analysis of websites (client and competitors) in order to establish search engine compliance for speed, indexation, code syntax and server errors amongst other technical items.
Internal Structure Analysis:
Analysis and recommendations on optimal website structure (internal link structure), navigation, etc. for SEO purposes.
Website Speed Analysis and Optimization:
Page speed has become a more and more important ranking criterion for search engines. Do you need to get those Google Developers Page Speed and GTmetrix scores up but don’t know how? Give us a call and we can get it done.
Obtaining back links and citations from other related websites and directories in order to generate link popularity and increased authority in the eyes of Google and other search engines.
Content creation strategy development (as required) for additional web pages or content for the purpose of keyword/ search phrase relevancy.
Mobile Website Development / Mobile friendliness Optimization:
Over 50% of website searches were done from mobile devices for the second year running. In this environment having a perfectly optimized mobile website increases the interaction rate on your website and the overall user experience. These factors play a more and more important role in website ranking.
Reporting and Ongoing Optimization:
Create traffic and ranking reports for both websites and any associated pages showing rankings in the major search engines as well as for the measurement of success. Ongoing optimization and strategic refocusing of on-page optimizations. AAB.nyc helps you configure Google Webmaster tools, Google Analytics and Google Merchant Center if / when relevant.
AAB.nyc has extensive experience using industry leading resources such as ahrefs, SEMRush, MOZ, Majestic and Screaming Frog.