07 Oct Augmented Reality – Mobile Experiences of The Future
Today, I decided to put together a little anthology of my tweets about Augmented Reality dating back to late 2008. I’ve always known just how important this technology was going to become and will continue to become over time. Whether they know what it is or not, by now, most people have seen it in one form or the other. Most likely as a smart phone app or as an in-store customer experience.
With recent buzz about the Google Glasses, it seems as though Augmented reality will undoubtedly become a pervasive part of our lives over the coming years.
Here are some of the best currently available augmented reality apps for the iPhone. Read the article here.
The purpose of today’s post is to draw your attention to a video I found and tweeted about back in September 2009 produced by Nokia’s Research Center.
And now http://www.google.com/glass/start the new campaign page.
The technology behind Google’s Glasses clearly embody the direction that rich media mobile devices are headed in and to me, it’s no surprise. Fear not loyal Apple fans, it’s only a matter of time before we see Apple’s play on a consumer grade augmented reality device to rival Google’s “Glasses”.
looking forward five years, I could easily see the smart phone as we know it completely disappearing while ceding way to tablets that are accompanied by glasses (or something of the sort).
Where is it headed after that? Well contact lenses of course! Even the Pentagon is ordering them.
Some other cool examples of how Augmented Reality has been used in the commercial / promotional / educational space can be found here: Olympus, Tissot, Cosmetic Mirror, The City of Amsterdam PSA. Think about all the other potential applications, why go to the store when you can use a virtual dressing room?
New technologies represent new opportunities for B2B and B2C marketers and their respective clients. It’s no surprise to me that Google is trying to lead the charge on this one. Their recent acquisition of AdMob (a prominent mobile advertising network) proves that they are aware of the shift in user behavior. In order for them to remain relevant in the future (and for them to protect 97% of their revenues), their advertising solutions will have to adapt to new technologies while maintaining a stronghold over your “eyeballs” literally.
On the flip side, I have heard a lot of push back from people telling me that they would never wear augmented reality glasses because they look dumb and are too invasive / distracting.
What do you think?